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High Search Engine Rankings-Luck or Hard Work-Expensive or Free

High search engine rankings do contain a lot of luck. Search Engine Optimization companies will tell you otherwise. Yes, there is also a lot of hard work involved also, but let me start you off with this simple scenario.

You and somebody else decides to build a website promoting dog food. Do to some miraculous set of circumstances you built identical sites in the following ways:

  • Your content and articles were identical.
  • Your keyword and description meta tags are also identical.
  • You both publish your completed web pages at exactly the same time.
  • Now you both go to Google, Yahoo, Bing, and Ask.com and submit your websites in some miraculous way again at the same time.

As you can see both sites should rank equally, right? You could be right or more likely you will be dead wrong. This is the luck factor, search engines, when it comes to rankings, are funny. For some reason they’ll lock on to one site more than the other site. Why is this? I guess the same reason why there is life on earth, that is just the way it is.

Now does that mean taking care in making your website search engine friendly is a waste of time? Absolutely not. Below is a list of the most essential points:

  • Title and Content: Make sure the content is relevant to your website. You don’t want to have a blog titled Gardening Tips and Tricks and have it loaded with articles on Search Engine Optimization, Car Repair, How to Buy a Home, etc. As you can see these are completely non related. The major search engines take the title of the page seriously. It then goes on to see how it is related to the content of the articles on the page and how they relate to the title and articles on the home page. It is like a chain, every link is important.
  • <Meta Tags>: The keyword meta tag is not important anymore as far as the major search engines go (Google, Bing, Yahoo and Ask.com), they derive the keywords from the title and the content of the articles. About ten years ago it used to be possible to completely spam the keyword section with anything you wanted and it would attract the search engines. The description meta tag still holds quite a bit of relevance. It will show under the title of the web page in the search results (not always, sometimes they will take parts of your webpage and display that information there). So make sure the description is completely related to the specific webpage you are putting it on. XSitePro does an excellent job to make sure you achieve this feat. If the word meta tag makes your skin crawl then I highly recommend using XSitePro or Wordpress to build your website.
  • Links: This is an overlooked part that a lot of people overlook when it comes to completing the Search Engine Optimization part of  your website. It is so important I am not going to go into detail here but I have dedicated a page to this important step. I will explain why it is important and the different ways you may go about building your links pool. Please visit my “How to Build Links to your Website“.

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